If you take a close look at the list of the most valuable brands in the world that mass media released, what would you find out? Yes, you know most of them because they’re famous brands. On the other hand, the fact revealed is that consumers is major target market for all of these well-known companies. By building the brand name and reputation on end users, these companies are able to attract more new users and maintain the loyalty from old customers.
So how about the companies that majorly target at entreprise market? For example, construction companies, telecom vendors (supporting operators to roll out the network). They may have less recognition from the public but for sure they could be one of the Fortune 500 companies.
All the rankings have their own criterias that show different perspectives. And they have to be unique to others otherwise no value and reason to be published. In terms of MBA ranking, there are 3 most-used rankings published respectively by US News, Business Week and Finacial Time. No right or wrong about these 3 rankings since they use their own criterias. So we must understand the logic behind the ranking in order to make good use of (or refer) them. My advice is that don’t buy that totally. Use your own mind and heart to figure out your own ranking which is best fit to you.
I have my own ranking and know which schools i’m going to apply. I feel they’re my best fits and certainly they’re not for everyone.
P.S. You can download the 2010 US News MBA Ranking form My Shared Box. It’s free!